Read our Wine and Spirits Market Report for 2024! This annual publication contains a comprehensive review and analysis of our global wine and spirits business covering market trends, buyer demographics, new initiatives and other insights. While we recognize the shifts to the market with the recent tariffs, we wanted to highlight the performance of our global wine and spirits presence nonetheless.
KEY TAKEAWAYS FROM OUR REPORT
- Auction Sales were held across 10 different countries achieving a total of $114 million, including an inaugural wine and spirits auction in Geneva
- New York celebrated a significant milestone with 30 years of operations in New York, during which the region achieved its second-highest total sales ever
- Sotheby’s remains the undisputed global leader in Single-Owner auctions, partnering with wineries and the world’s most discerning collectors of fine wine and whisky
- Sotheby’s continues to support philanthropic initiatives with prestigious charity auctions, notably with the 164th Hospices de Beaune, Napa Valley Vintners and La Cité du Vin auctions
- U.S. buyers were the strongest bidders by country in Wine and Spirits auctions for the second year in a row
- Wine buying has reached unprecedented levels, with clients from over 60 countries reshaping the global market dynamics and demographic splits between regions
- Both for Wine and Spirits, buyers explore diverse regions more than ever, showing signs of diversification in category collecting
- Sotheby’s topped the charts for the most valuable bottles of Scotch and Japanese whisky to be sold at any auction globally in 2024
- The Retail arm of our business offered a growing program of events with new learning opportunities: in-store tastings, masterclasses and educational dinners presented by Sotheby’s specialists as well as domaine representatives
